In various regions of Japan, there are sweets unique to those areas.

Those made with seasonal fruits.
Confectioneries cherished in the region.
Dishes that utilize local ingredients.
Sweets born from new ideas.

The first thing you might notice when traveling is a famous local specialty.

However, the sweets selected by the locals are not limited to just that.

"Local Sweets 100" is a map that increases encounters with unknown delicacies by gathering recommendations from people across the country.

Someone posts a delicacy.
Those who see the post learn about shops and towns they didn't know about.

Every time a recommendation is added, a new entry point for travel is created on the map.

Famous souvenirs, everyday sweets chosen locally,
and delicacies that remain in travel memories are all stars of this map.

The charm of a delicacy is not just in its ingredients or appearance.

Reasons you want to eat it when the season comes.
Reasons you want to gift it to someone.
Reasons it remains in your memory because you encountered it in that area.

Behind each sweet is the season and lifestyle of that area.

Knowing a delicacy is the beginning of a small journey to understand that area.

First, please try to find an unfamiliar delicacy.

#LocalSweets